The idea being that, at the click of a button, you can dim the lights, turn Do not Disturb on your phone order a take-away and queue up a series to binge-watch. Netflix even announced a proto-type service, dubbed by some the ‘Netflix and Chill’ button, they officially called The Switch. A $400 per night immersive Airbnb suite dedicated to ‘Netflix and Chill’.A line of FDA-approved ‘Netlfix and Chill’ condoms.A joke app, similar to Tinder, where instead of simply matching partners, users can organise ‘Netflix and Chill’ dates.Businesses were inspired to use the success of ‘Netflix and Chill’ to boost their marketing efforts, including Representative of a turning point in social culture, the slang term made waves across the digital and physical world. Other streaming and entertainment services have attempted to jump on the bandwagon and get some of the ‘Netflix and Chill’ spotlight too, including ‘Hulu and Hang’, ‘Imax and Climax’, and other even less appropriate alternatives.
There is no doubt that in the fast-paced digital world of social media and technology that we will carry on forming new ways to be cleverly suggestive. Moving into more modern times, most of us will remember the iconic Gold Blend Couple, a story built on the pre-digital innuendo of ‘coming up for a cup coffee’. There were many predecessors of such an ironic invitation that have been lost to the digital age, the most infamous being “Would you like to come up and see my etchings?” which dates back as early as the 1890s. The English language has relied on the use of innuendo to allude to sexual intercourse for centuries, in attempts to be – debatably – polite. In July 2015, Netflix embraced the meme culture that had given its company sexual undertones, by posting a GIF on their social pages from a comedic ‘seduction’ scene in Clueless, captioned ‘Netflix and chill? No, really.’ From there ‘Netflix and Chill’ memes went viral across social media.Īlthough ‘Netflix and Chill’ is a newly coined phrase the concept of inviting someone over to ‘hook up’ in such a metaphorical way, is not. After having been added to the Urben Dictionary, the phrase became increasingly subversive, picking up hints of sexual connotations until it had taken a complete social media-fuelled semantic drift, one which the company themselves weren’t afraid to be a part of. The year 2015 was the main turning point for the phrase.
NETFLIX AND CHILL MEME FREE
But it’s also one that highlights a virtuous, wholesome society, free of innuendo where the teenage generation really did look forward to kicking back alone and watching TV. Xbox 360, PlayStation 3 we see the first documented use of the phrase ‘Netflix and Chill’ used in a tweet by a user ‘NoFaceNina’ that stated: “I’m about to log onto Netflix and chill for the rest of the night.” It’s a tweet that emulates a throwback-style social media post, one that ensures the world is informed of your every movement. Setting the scene of 2009, when Netflix had just been made available to stream from the main electronic devices i.e. Shockingly, Netflix has been around since 1997 when they were originally a Video and DVD rental company, competing with the likes of – flashback moment – Blockbuster before they went on to introduce a digital streaming service in 2007. It does not store any personal data.Let’s start at the very beginning, the ‘Netflix and Chill’ origin story. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. The cookie is used to store the user consent for the cookies in the category "Performance". This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. The cookies is used to store the user consent for the cookies in the category "Necessary". The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". The cookie is used to store the user consent for the cookies in the category "Analytics". These cookies ensure basic functionalities and security features of the website, anonymously.
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